Introduction
This Privacy Policy explains how we collect, use, and protect your information when you use the Color Contrast Checker website. By using our website, you agree to the collection and use of information in accordance with this policy.
Information We Collect
When you visit our website, we may collect the following types of information:
- IP Address: Your Internet Protocol address, which may be used to determine your approximate geographic location
- Device Information: Information about your device, including browser type, operating system, and device identifiers
- Browser Information: Browser type, version, and language preferences
- Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, and interactions with features
- Approximate Location: General geographic location derived from your IP address (typically city or region level, not precise location)
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Provide personalized advertising content
You can control cookie preferences through our cookie consent banner or by adjusting your browser settings. For more detailed information about the cookies we use, please see our Cookie Policy.
Google AdSense and Third-Party Advertising
This website uses Google AdSense, a service provided by Google LLC ("Google") for displaying advertisements.
Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites.
Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet.
Google AdSense and its partners may use cookies, web beacons, and other storage technologies to:
- Display personalized advertisements based on your interests and browsing behavior
- Measure the effectiveness of advertisements
- Prevent fraud and abuse
Learn more about how Google uses information from sites or apps that use its services: https://policies.google.com/technologies/partner-sites
Opt-out options:
- You can opt out of personalized advertising from Google by visiting Ads Settings.
- Alternatively, you can opt out of some third-party vendors’ use of cookies for personalized advertising by visiting www.aboutads.info/choices.
Legal Basis for Processing (EU Users)
For users in the European Union, we process your personal data based on the following legal grounds:
- Consent: We process data for analytics and advertising purposes based on your explicit consent, which you can provide or withdraw at any time through our cookie consent banner
- Legitimate Interest: We process necessary technical data (such as IP addresses) for website functionality and security based on our legitimate interest in operating a secure and functional website
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When data is no longer needed, we will securely delete or anonymize it.
Cookie data is retained according to the cookie's expiration date, typically ranging from session cookies (deleted when you close your browser) to persistent cookies (retained for up to 2 years, depending on the cookie type).
Data Sharing and Third Parties
We may share your information with the following third parties:
- Google AdSense: For advertising purposes, as described above
- Analytics Providers: If you consent to analytics cookies, we may share usage data with analytics service providers
- Service Providers: We may share data with service providers who assist in operating our website, subject to confidentiality agreements
We do not sell your personal data to third parties.
Your Rights (EU Users)
If you are located in the European Union, you have the following rights under the General Data Protection Regulation (GDPR):
- Right to Access: You can request information about the personal data we hold about you
- Right to Rectification: You can request correction of inaccurate personal data
- Right to Erasure: You can request deletion of your personal data
- Right to Restrict Processing: You can request limitation of how we process your data
- Right to Data Portability: You can request a copy of your data in a structured format
- Right to Object: You can object to processing of your data for certain purposes
- Right to Withdraw Consent: You can withdraw your consent at any time through our cookie consent banner or by contacting us
To exercise these rights, please contact us using the information provided in the Contact section below.
Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: info@wcagcolorchecker.com